CATALOGUE shopping firm KLEENEZE is giving away 11 new cars to its top distributors.

The seven BMW 3 series and four Mini Coopers will be awarded at a conference next month attended by 5,000 of the firm’s sales people.

Most started out putting catalogues through doors and now run their own teams of workers.

One of them, Bob Webb, left, now supervises 2,000 sales people and distributors — and took home £400,000 last year. 

The ex-teacher, 53, from Billericay, Essex, said: “Big sellers when I started in 1992 were silly things like apple corers.  These days things to do with health and beauty have come to the fore.”

Another successful distributor is Chris Mason-Paull, 49, of Saltford, Bristol.  The former dry cleaner runs a team of 2,745 people — and took home £212,751 last year.

The firm is owned by EUROPEAN HOME RETAIL, which also owns website Iwantoneofthose.com and eeZee, the home shopping TV channel.